Is the head spa trend here to stay? Demand in the US, UK and EU (2026)

By Olivier Houben, Sales Manager at Headspastore. Last updated October 25, 2026.

Yes, the head spa trend is holding. In September 2026, “head spa” still drew about 135,000 searches a month in the US alone, and outside sources show in-salon scalp treatments growing through 2025. It holds because head spa is a booked service with repeat visits, not a product that sells out and fades.

How big is head spa demand in the US, UK and Europe in 2026?

We track these numbers because our customers ask us. The table below shows average monthly searches from Google Keyword Planner in September 2026, our own research, for the terms that salon owners and their clients actually type.

Three things stand out. The broad US term is client demand: people looking for a head spa near them. The equipment terms (bed, equipment, machine) are smaller, but those are salon owners researching a purchase, which is the number that matters if you are deciding whether to be the first in your area.

France is the largest single European term. In the UK and Germany the ritual is still searched for by its origin, as a Japanese head spa, and Canada and Australia show the same pattern at a smaller scale.

What do outside sources say about the head spa trend?

Our own numbers show demand at one moment. For direction we looked at three outside sources, and we only quote figures the source itself states.

• According to the Spa Trends Report 2026 by SpaSeekers (2025), the Japanese head spa topped its trends list at the close of 2024 and still features in the 2026 rankings with a 48% rise in worldwide search volume, comparing October 2024 to October 2025 with the year before. A treatment that was number one and then keeps growing 48% while newer ones pass it is settling into normal demand, not fading.
• According to Kline (2026), citing its Kline PRO U.S. salon data, scalp treatment services in salons grew 9% in the first three quarters of 2025 compared with the same period in 2024, and scalp care retail in salons grew 6%. That is money spent in salons, not views.
• According to Grand View Research (2026), the global hair and scalp care market was valued at USD 88.2 billion in 2025 and is projected to reach USD 150.5 billion by 2033, growing 7.0% a year. That figure covers the whole category, far wider than head spa, but it shows which way the money is moving.

Taken together: client searches are large, salon revenue from scalp treatments is growing, and the category behind it is growing. None of the three points to a trend that is over.

Why does the head spa trend hold?

Most beauty trends are products. They go viral, everyone buys one, and the trend is over when the next one arrives. Head spa is different in four ways.

It is a service, not a product

A client cannot buy the ritual online and copy it at home. It needs a station with a water arch and a basin, warm water at mains pressure, a steam hood and a skilled pair of hands for 60 minutes. That keeps the treatment in the salon.

Clients rebook

The ritual is typically repeated every 4 to 6 weeks, like colour but without the chemistry. One station and one therapist can carry a list of regulars, which is what makes it a revenue line rather than a one-off.

The treatment is visible on social media

The water curtain, the lowered steam hood and the coloured light in the basin film well, and clients post them. Every ritual you give is a piece of content made by someone else. The demand in the table above is partly the result of that.

Low added cost per treatment

Once the station is in, a ritual costs water, a little product and an hour of one person. There is no colour, no cut and no chemistry. On our stations there is no pump or water heater inside the unit, so there is nothing in the water path to service, and the 2-year warranty covers normal use.

What does the head spa trend mean for a salon owner?

It means the first salon in an area wins. Clients search for the treatment by name, find the one place that offers it, and send their friends there. The second salon to add it competes on price; the first one sets it.

It is also the highest-priced hour on the menu that needs no colour, cut or chemistry. Our ROI calculator uses $95 per ritual, 3 rituals a day, 5 days a week as an indicative example: 3 x 5 x 4.33 weeks x $95 is about $6,170 in revenue per month, before products and time. The Why a head spa page walks through the full 60-minute ritual.

The risk is not that the trend fades. The risk is waiting until a competitor nearby is already the head spa place, with a list of regulars booked every 4 to 6 weeks.

What should a salon buy first?

One station, installed properly, before anything else. For most salons that is a table or a bed from our head spa beds and tables range; the two we recommend most often are below.

The Komorebi is our ceramic flagship table and the default answer when someone asks for a head spa bed without more detail. A padded lid closes the basin into a flat treatment table, so it serves massage and facials on the days you do not run rituals. The Rindo is our bestseller: a reclining bed with the basin built in, an electric backrest and a hydrotherapy foot bath.

Both run on a direct water line with no pump or heater inside, both have LED colour light therapy and a steam unit with hood as standard, and both are made to order in 42 vegan-leather finishes and delivered in 8 to 10 weeks. Delivery is to your door with import duties included; see the delivery and warranty page for current rates.

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